Design is how I ketchup with the chaos.
A lyric, a podcast, a passing look. I take the unserious, twist it and turn it into something that sticks.
Take this: If I were to objectify these lyrics:
“Don’t try to change the world, find something you love. And do it every day, do that for the rest of your life. Eventually the world will change…”
It’d be a lemon - pink, blue, yellow. Repeating in bold serif till it pops in your eye (in the best way). That’s my approach to design: obsessive, a little absurd and always intentional.
I’m Sakina. I like bold fonts, louder ideas and design that feels like a no-skip playlist. If I were a cartoon, I’d be Doremon - Big hearted, slightly chaotic but backed by a pocket full of wild ideas
From branding to packaging, editorial to illustration - I make the process fun. Just enough madness to keep things interesting and make it work.
And if there’s one red flag?
I’d trade your agency for a bottle of really good ketchup. No regrets. Just taste.